Deaf people underserved by cinemas

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A new report by the Independent Cinema Office has suggested that UK cinemas are not meeting demand from deaf audiences. The findings are the result of a series of focus groups of deaf people and nationwide surveys of both audiences and exhibitors. The research reveals that less than 10% of deaf people surveyed consider their cinema provision as ‘good’ or ‘excellent’, with 67% of respondents citing it as ‘poor’. It found that 30% of cinemas never show films with captions, and that 6% show such screenings once a week. However, 44% of the exhibitors surveyed for the reported that subtitled screenings were usually attended by 20 persons or less. To read more, click here.